// what you will learn
How a real idea becomes a real pitch.
This one is deliberately more theoretical than technical. The focus is on understanding the process of entrepreneurship rather than coding, so every student can take part.
// what they learn
- ▪Problem Identification: How to spot real-world problems worth solving, brainstorm openly, then narrow down to something actually solvable.
- ▪Target Audience & Personas: What a persona is, how to build a simple one, and why teenagers are a target customer worth understanding.
- ▪Business Models: Value proposition explained, plus subscription, marketplace and freemium models compared with real examples.
- ▪The Business Model Canvas: A simplified canvas students map their own idea onto, then pull apart in group discussion.
// going further
- ▪Market Research with AI: How entrepreneurs research markets, which AI tools support it, and a live activity searching trends and data.
- ▪Pitching & Storytelling: What a pitch is, what makes one strong, turning a problem into a story, and building emotional connection.
- ▪Pitch Decks with NotebookLM: Key slides (problem, solution, audience, business model) drafted with NotebookLM and reviewed as a group.
- ▪AI in Presentation Skills: Using AI to improve communication, practise delivery and build confidence before Pitch Day.
// course outline
Eight weeks. Sixteen classes. One Pitch Day.
Two one-hour classes a week, taking a student from “what is entrepreneurship?” to standing up and pitching their own idea.
W1
Lecture 1 & 2
Introduction to Entrepreneurship · AI and Entrepreneurship
- ▪What is entrepreneurship?
- ▪Famous young entrepreneurs
- ▪The role of creativity and innovation
- ▪How AI supports entrepreneurs
- ▪Examples of AI-driven businesses
- ▪Discussion: AI as a partner in creativity
W2
Lecture 3 & 4
Problem Identification · Target Audience & Persona Building
- ▪How to spot real-world problems
- ▪Brainstorming exercise with students
- ▪Narrowing down to solvable problems
- ▪What is a persona?
- ▪Creating simple audience personas
- ▪Example: teenagers as target customers
W3
Lecture 5 & 6
Business Models · Hands-On Business Model Canvas
- ▪Introduction to business models
- ▪Value proposition explained
- ▪Examples: subscription, marketplace, freemium
- ▪Simplified business model canvas
- ▪Students map their ideas to the canvas
- ▪Group discussions on strengths and weaknesses
W4
Lecture 7 & 8
Market Research with AI · Case Study Review
- ▪How entrepreneurs research markets
- ▪AI tools that support research
- ▪Activity: search trends and data with AI
- ▪Examples of successful AI-enabled businesses
- ▪What made them succeed?
- ▪Lessons for young entrepreneurs
W5
Lecture 9 & 10
Pitching Basics · Crafting the Story
- ▪What is a pitch?
- ▪Key elements of a strong pitch
- ▪Examples of famous startup pitches
- ▪Turning problems into stories
- ▪Using emotional connection
- ▪Students draft their pitch story
W6
Lecture 11 & 12
Pitch Deck Creation · Using NotebookLM for Pitch Decks
- ▪What is a pitch deck?
- ▪Key slides: problem, solution, audience, business model
- ▪Example decks reviewed
- ▪Introduction to NotebookLM
- ▪Students use NotebookLM to generate draft pitch decks
- ▪Group review of results
W7
Lecture 13 & 14
Refining the Pitch · AI in Presentation Skills
- ▪Improving clarity and flow
- ▪Practice session: 1-minute pitches
- ▪Peer feedback sessions
- ▪Using AI to improve communication
- ▪AI tools for practice and feedback
- ▪Confidence building exercises
W8
Lecture 15 & 16
Final Pitch Preparation · Pitch Day & Reflection
- ▪Students finalise pitch decks
- ▪Practice presentations
- ▪Instructor feedback
- ▪Students present final pitches
- ▪Reflection on the journey
- ▪Certificates awarded
// is this right for your child?
Who this is for.
Children aged 12 and up
The course is theory-led rather than code-led, so no technical background is required.
Kids with business ideas already
Week 3 turns a loose idea into a business model canvas that other people can critique.
Students who want to present better
Half the course is pitching, storytelling and delivery, with AI as a practice partner.
Creative problem solvers
Problem identification and brainstorming are the opening modules, before any business talk.
Future founders
Personas, value propositions, market research and pitch decks: the actual working vocabulary.
Kids who freeze in front of an audience
Pitch Day is the destination, and weeks 5 to 8 are the preparation for it.
// see it in action
Watch BBT Kids on Instagram.
Class projects, build days, pitch days and student work, all posted as it happens on @bbtkids_.
// kids entrepreneurship faqs